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MEDICAL PRACTICE
     STRATEGIES & ISSUES












































             It’s all about the



             Patient                                           By David N. Henkes, MD











            Focus on the patient might sound strange           EVOLVING PRACTICE MODELS
          coming from a physician whose practice deals           Staying attuned to opportunities to grow, being open to shifts in
          largely with patient tissues and samples. But        services offered, service locations and specialization is key to all
          that is the philosophy that has fueled our           practices. Five partners launched Pathology Reference laboratory
          pathology practice for several decades and           (PRl) as a local, physician-owned anatomic pathology and cy-
          resulted in expansion and growth. Remaining          topathology laboratory. As a hospital-based specialty, the practice
          patient-centered while employing strategies          was balanced by creating this out-patient lab. The move proved suc-
          like practice evolution, innovation,                 cessful. Today it is a regional provider of anatomic pathology and
                                                               cytopathology services and has grown to twelve partners and a total
          convenience, communication, advocacy and
                                                               of 26 pathologists. The creation of the new company led to re-
          progressive leadership can be easily translated
                                                               gional expansion, enabling us to move beyond San Antonio to serve
          into any type of  medical practice.
                                                               a client base that spans from the Rio Grande valley, Austin, Corpus
                                                               Christi to the Hill Country.


         18  San Antonio Medicine   •  January 2020
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