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LEGAL EASE

Internet defamation
and your practice

By George F. “Rick” Evans Jr.

  Do you ever stop to wonder whether things were so much sim-          than flattering. Kinney sued and ultimately, only after going all
pler for your colleagues 60 years ago? Managed care hadn’t been        the way to the Texas Supreme Court, won. That decision is now
invented yet. Deep gouges in physician reimbursement hadn’t been       the law of the land for Texans.
invented yet. Neither had the Internet. And with the Internet has
come the opportunity for individuals to make known to the entire         The court held that freedom of speech is not absolute and does
world their two cents regarding your skills as a physician.            not protect an abuse of that right. Freedom of speech can’t shield
                                                                       a person from the consequences of making false and defamatory
  There are many ways to do it: Twitter, Facebook, blogs, self-cre-    statements about another. The court recognized that this is true
ated websites and, of course, let’s not forget Angie’s List, Yelp and  even in the wireless, ethereal world of the Internet. In Kinney’s
other comparable sites. Your patient is peeved because he sat 30       case, he had the right to sue his former employer for defamation
minutes longer in your reception area than he wanted. Or she           because of what had been broadcast to the world on the website.
thinks your bill was too high. Or he didn’t like the fact he couldn’t  And he had the right to obtain a court order requiring that those
get an appointment within 10 minutes of calling your front desk.       statements be removed from the Internet. The court recognized
Or she thinks you’re a quack because you couldn’t diagnose some        damages that he could recover included things such as lost income,
obscure problem on the first visit.                                    damage to reputation, mental anguish and, if the statements were
                                                                       made maliciously, punitive damages, too.
  Now those patients can broadcast their comments to the world.
When your prospective new patients Google you, what might they           Now, all this said, here are the limits to what the court said. First,
find? Or what about a prospective new employer you’d like to work      the offensive statements must be defamatory. That means they must
for? Or the bank you’re hoping will give you a business loan? Or       be untrue statements of fact. If they are true, well, then you’re out
the other doctors in town who you hope will send you some refer-       of luck and deservedly so because they are true and you deserve them.
rals? What does the Google machine serve up to them when they          If they are just opinions, as distinguished from a statement of fact,
type in your name?                                                     you’re also out of luck. After all, people are entitled to have and share
                                                                       opinions. For example, it would be OK to say, “I think the food at
  Until recently, lawyers were pretty much relegated to telling ag-    McDonalds tastes bad,” but not OK to say, “The food at McDonalds
grieved physicians to take two aspirins and call them in the morn-     contains horsemeat,” unless you could prove that was true. So, your
ing. There wasn’t much to be done. After all, we live in a country     patient can tweet or blog their opinion that they thought you were
founded on the premise of freedom of speech. Courts were loathe        curt or expensive or slow, but, unless it’s true, they couldn’t say you
to intervene. That might not have been a big deal 60 years ago. A      groped them, discriminated against them because they were of a cer-
disgruntled patient could only shout his insults so far. But the In-   tain age, race or sex, overbilled them and so on.
ternet changed all that.
                                                                                                                                  Continued on page 22
  So, what can you do if you’re the victim of Internet bad-                                                                visit us at www.bcms.org 21
mouthing? Thanks to Robert Kinney, now you’ve got something
more meaty than “take two aspirins and call me in the morning.”
You’ve got a legal remedy with teeth. Here’s the background.

  Kinney was a recruiter for a firm. He left and set up his own re-
cruiting firm. His jilted employer sought revenge by posting on a
website statements about Kinney which, suffice it to say, were less
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