Page 4 - Layout 1

SAN ANTONIO

MEDICINE
THE OFFICIAL PUBLICATION OF THE BEXAR COUNTY MEDICAL SOCIETY • WWW.BCMS.ORG • $4.00 • DECEMBER 2016 • VOLUME 69 NO. 12
The Business of Medicine San Antonio Medicine is the official publica-
tion of Bexar County Medical Society (BCMS).
If you can’t beat them, join them: What can All expressions of opinions and statements of
primary care physicians learn from retail supposed facts are published on the authority
clinics? By Amer Kaissi, PhD ..............................14 of the writer, and cannot be regarded as ex-
pressing the views of BCMS. Advertisements
Marketing a medical practice online today do not imply sponsorship of or endorsement
requires social media engagement by BCMS.
By Joey Berlin, Reporter ......................................18
EDITORIAL CORRESPONDENCE:
The Precision of Attention
By Eric Kala, CFP, AEP, CLU, ChFC .....................24 Bexar County Medical Society
4334 N Loop 1604 W, Ste. 200
USB = Universal Security Bust? San Antonio, TX 78249
By David Schulz, CIPP & Ray Sims, CISSP ..........26 Email: editor@bcms.org

BCMS President’s Message ...........................................................................................................8 MAGAZINE ADDRESS CHANGES:
Call (210) 301-4391 or
UTHSCSA Gala........................................................................................................................................12 Email: membership@bcms.org

Healthy Aging from San Antonio OASIS. .................................................................................................27 SUBSCRIPTION RATES:

Feature: Thoughts on Painting the Porch Railing By Fred H. Olin, MD ...................................................28 $30 per year or $4 per individual issue

Book Review: When Breath Becomes Air By Paul Kalanithi, MD, ADVERTISING CORRESPONDENCE:
Reviewed by Rajam Ramamurthy, MD .................................................................................................30
SmithPrint Inc.
BCMS Legislative News ..........................................................................................................................32 333 Burnet
San Antonio, TX 78202
BCMS Auto Show ....................................................................................................................................34
For advertising rates and information
UTHSCSA Dean’s Message By Francisco González-Scarano, MD ........................................................36
call (210) 690-8338
BCMS Circle of Friends Services Directory .............................................................................................38 or FAX (210) 690-8638

In the Driver’s Seat...................................................................................................................................43 Email: louis@smithprint.net

Auto Review: 2017 Audi Q7 By Steve Schutz, MD .................................................................................44 San Antonio Medicine is published by SmithPrint, Inc. (Publisher) on
behalf of the Bexar County Medical Society (BCMS). Reproduction
in any manner in whole or part is prohibited without the express
written consent of Bexar County Medical Society. Material contained
herein does not necessarily reflect the opinion of BCMS or its staff.
San Antonio Medicine, the Publisher and BCMS reserves the right to
edit all material for clarity and space and assumes no responsibility for
accuracy, errors or omissions. San Antonio Medicine does not
knowingly accept false or misleading advertisements or editorial nor
does the Publisher or BCMS assume responsibility should such
advertising or editorial appear. Articles and photos are welcome and
may be submitted to our office to be used subject to the discretion and
review of the Publisher and BCMS. All real estate advertising is subject
to the Federal Fair Housing Act of 1968, which makes it illegal to ad-
vertise “any preference limitation or discrimination based on race, color,
religion, sex, handicap, familial status or national orgin, or an intention
to make such preference limitation or discrimination.

PUBLISHED BY: ADVERTISING SALES: For more information on advertising in San Antonio Medicine,
SmithPrint Inc. SAN ANTONIO: Call SmithPrint, Inc. at 210.690.8338
333 Burnet Gerry Lair
San Antonio, TX 78202 gerry@smithprint.net SmithPrint, Inc. is a family owned and operated San Antonio based printing and publishing com-
Email: medicine@smithprint.net pany that has been in business since 1995. We are specialists in turn-key operations and offer
Janis Maxymof our clients a wide variety of capabilities to ensure their projects are printed and delivered on
PUBLISHER janismaxymof@gmail.com schedule while consistently exceeding their quaility expectations. We bring this work ethic and
Louis Doucette committment to customers along with our personal service and attention to our clients’ printing
louis @smithprint.net PROJECT COORDINATOR: and marketing needs to San Antonio Medicine magazine with each issue.
Amanda Canty
ADVERTISING SALES: amanda@smithprint.net Copyright © 2016 SmithPrint, Inc.
AUSTIN:
Sandy Weatherford BUSINESS MANAGER: PRINTED IN THE USA
sandy@smithprint.net Vicki Schroder

4 San Antonio Medicine • December 2016